Kamleon & Parma Calcio 1913 Lead EU-Backed Invisible Hydration Monitoring

Kamleon and Parma Calcio 1913 have launched a world-first Smart Hydration project, transforming a daily habit, using the bathroom, into an invisible, data-driven wellbeing monitoring platform. Smart urinals installed across Parma’s stadium and training facilities enable daily hydration tracking for over 300 players, from professionals to youth teams. The system provides real-time feedback, personalized recommendations, and individual hydration profiles, fostering behavioral change. Educational workshops for players and families reinforce a holistic culture of wellbeing. The project is supported by the European Union’s Erasmus+ Sport program.